About This Project

PROBLEM IDENTIFICATION

• Waste management – fabric waste management at an initial stage.
• On an average millennial have more clothes than they actually need.
• Fast consuming fashion = Excessive demand/ supply of clothes = Decrease in the cycle of usage per cloth.
• We have more clothes than we need. I wanted to address this problem from a micro- level. To create a channel that organizes and channelizes this problem to a feasible end.

MARKET RESEARCH

Fabric waste refers to materials considered unusable for their original purpose by the owner.

FINDINGS

• Fabric waste may include fashion and textile industry waste, created during fibre, textile and clothing production, as well as consumer waste, created during consumer use and disposal.
• Fabric waste may include fashion and textile industry waste, created during fibre, textile and clothing production, as well as consumer waste, created during consumer use and disposal
• The clothing production has been doubled, with the average consumer buying 60% more pieces of garment than in the last 15 years.
• the fashion industry contributes to 10% of the total greenhouse gas emissions owing to its long supply chains and energy intensive production.
• Each clothing item is now kept only half as long.
• About as much as 15% of fabric intended for clothing ends up on the cutting room floor.
• To add insult to injury, it is estimated that up to 95% of the textiles that are land filled each year could be recycled.
• Cotton being a water-intensive crop, recycling cotton could save upto 20,000 liters of water per kilogram of cotton.

The Indian Scenario:
India places a significant social meaning on textile and they are therefore rarely discarded, instead they are recycled for global and domestic markets.
Players:
Pure Waste Textiles, Pondicherry
V P Udyog Limited, Kolkata
Doodlage, Delhi
I was a Sari, Mumbai

International figures:
In U.S. alone, an average American throws away as much as 81 pounds of clothing every year. One of the top 3 water wasting industries in China, the textile industry discharges over 2.5 billion tons of wastewater each year.
It is also estimated that consumers in the UK have unworn clothes worth about $46.7 in their closets.

USER RESEARCH

• User is the KING!
• It is very important to know your User

I wanted to learn about:

• What people feel about the social and environmental dilemma of fabric waste we are living in at a micro level.
• To involve people at a micro level. Especially the millennial
• Educating and engaging them to dispose of their surplus or waste properly

Data and Proposed Solution

Data: As per the surveys, (recent statistics) this is alarming!

The problem: On an average millennial have more clothes than they actually need. Fast consuming fashion = Excessive demand/ supply of clothes = Decrease in the cycle of usage per cloth.

Proposed Solution: Encouraging the millennial to either Sell/ Donate their old clothes

User Survey & Interview

• People discover about new things through the internet and commendation through friends
• There is a shift towards conscious consumption and sustainable products.
• Purchases are made more frequently, on an average of atleast once per month.
• The usage per clothes had considerably decreased leading to hoarding.